Cave Paintings and Content Marketing

My friend David Brock nearly busted his gut laughing when I said, “Heck we were doing content marketing thirty years ago. It was called print and direct mail.” He wasn’t laughing at me, he was laughing with me, because things have not changed as much as some people would have us believe. Then David said, “You need to write this post.”

In 1982, we had a sales and marketing automation system running on a Digital minicomputer. It sat in an air conditioned clean room. The hard drives were platters the size of big vinyl records that held a whopping 50MBs. This was not archaic; it was cutting edge, state of the art technology.

Everyone in our database was there because they wanted to be there. We only sent what the customer wanted. If they were looking for green boots, they received content related to green boots; not socks or blue sneakers. And when they no longer wanted our propaganda, we stopped sending it.

Today, it’s called Permission Marketing.

Our customers loved it. They received high quality, current information about products and the industry free of charge. Many of our customers created libraries of loose-leaf binders filled with our marketing collateral and white papers that conveniently displayed our logo, name, and contact information. Just like a web page!

Today, it’s called Content Marketing.

For lead generation, lead nurturing, feedback, and database updating, our staff of social PR experts used the state-of-the-art technology of the day – telephones. They called our contacts every 90 days, chatted politely, caught up on news, verified prime contact information, and reviewed the type of content they were receiving. It was very social and excellent marketing.

Today, it’s called Social Marketing.

Networking took place at trade shows, association meetings, elevators, golf courses, squash courts, bridge clubs, watering holes, and any venue where business people congregated. It was as social as social gets.

Today, it’s called Social Networking.

With the help of the content marketing, social marketing, and social networking mediums of the day, we became trusted experts and advisors long before our competition entered the hunt. We sold manufacturing equipment, but our product was information and relationships.

I make no claim to the development of content marketing, many others used the same techniques, and still more long before us. Sears was a content marketer in the 1800s. I’m sure a merchant or two took advantage of Gutenberg’s printing press during the renaissance, and content marketing’s roots may be in cave paintings. Social Marketing and Social Networking were practiced in the most rudimentary forms in the first marketplaces.

When we made complex sales by telephone in 1982, our competition called sacrilegious. Now it’s archaic. Today, the majority of marketing and networking occurs on the internet. Some people thought it blasphemous; now everyone is climbing aboard.

Some things change. Mediums have changed and they will continue to change. In the not too distant future, FaceBook, Twitter, LinkedIn, the iPhone, and the internet, will lose popularity or go the way of the dodo.

Some things never change. As sales and marketing evolve, two things will remain the same; people and their behavior. Basic human behavior remains a constant. That is why networking was, and always will be social. Because if it ain’t social then it truly ain’t networking.

As we adopt new technologies, they should be implemented as support for the core fundamentals that make sales and marketing successful.

Now that I’ve stirred the pot, I look forward to your reactions, responses, and rebukes.

Bridge Cranes For Your Operational Needs

Cranes are important equipment used in lifting heavy loads. They are utilized in a variety of lifting situations that require their use and presence. Today’s cranes are driven by electric power. This makes cranes more powerful than ever before.

A bridge crane is a type of crane that requires a bridge consisting of two horizontal beams for movement. The bridge supports the pulley system and the trolley. In turn, the bridge is supported at both ends. In many cases, the bridge is capable of moving along a pair of parallel rails, so that the crane can be utilized along a large rectangular space. Certain modifications are required on the rail system if a circular area needs to be served.

Thus, the trolley and the hoist along with the movement provided by the bridge on the rails makes the bridge-crane a versatile vehicle for lifting most heavy loads. The bridge-crane is a complicated system, which needs to be safely installed and correctly operated. As it is a material handling equipment, the installation is done by an expert and competent individual.

If you are going in for a bridge crane installation, then you need to buy your system from a reputable manufacturer. You can expect your manufacturer to deliver a high-quality bridge crane system and provide a complete range of services associated with the delivery, installation, and maintenance. At the same time, you can expect the manufacturer to provide training and service.

Bridge cranes are utilized in areas where heavy lifting is required. Some of the areas where you can expect to find bridge-cranes in use are in over heading lifting such as shipyards, large warehouses, and factories. Bridge cranes are best suited in places where there are large and heavy loads to lift and these areas cannot generally be serviced or are improper for forklift trucks to operate. These cranes are versatile as they are seen in a variety of industrial situations.

Thus, if you need an equipment to lift heavy loads efficiently and swiftly in confined environments, then the bridge crane is a brilliant candidate. They can be used in nearly every lifting configuration within the rectangular space they serve. Furthermore, it is possible to configure bridge cranes to meet stringent application requirements. These cranes are safer to operate when installed by a qualified expert. When used by qualified personnel, these cranes are inexpensive to use as they consume little electricity to operate. They are much safer than forklifts and provide an ergonomic alternative to other equipment.

Timex Watches – A Classic Brand For Sophistication, Style and Fashion

Watches reflect the class, sophistication, style and likings of the owner. Timex watches were introduced for the very first time in the year 1950, as a result of Waterbury Clock Company. It was the first company to add some magnificent features that changed the definition of watch such as water resistance, shock resistance, latching mechanism and long lasting and durable strap. Timex has come from a long way by creating watches for both men and women.

The Timex was not renowned for its fashionable and contemporary looks until 1980, but later on with the introduction of ‘Indiglo”, this brand has been taken into account by the world and became one of the most popular watches. This watch was termed as an icon in fashion world across United States.

Timex men’s watches are known for a lot of features that make it one of the most sought after watches for men such as waterproofing, shock resistance, high quality and several other features. The watches from Timex are available in a style of life and timeliness that can be easily understand by the kids and elderly people. The sports and camping watches include several features that make it stands out of the rests of its kind such as compass and excellent waterproofing character.

Most of the Timex men’s watches are not meant for fashion, style or luxury and they are really not going to gain points for their fashionable looks. But they are known for their high manufacturing standards, magnificent quality material and an experience of around 150 years. The most popular watch for men from the house of Timex is known as the Ironman. This watch is known as one of the most developed, technologically advanced and versatile models. This magnificent watch exhibits TapScreen and Flix technology that make it a great unusually intuitive instrument. Tapping utility has taken the things to next level of comfort and effortlessness making it one of the most popular watches.

Timex also offers fabulous watches for women created by considering the real women in mind. They are generally thin, small and fit quite comfortably on the wrist of any lady making them perfect for home or at work. These are the most sought after timepieces for women as they are available in a variety of types and in different price range. These watches are equipped with high quality stainless steel dials, durable straps and many other features.

The Classic watches from Timex are also very popular as they include the analog creations and the direct design approach. These classic timepieces from Timex exhibits casual or light dressy character with aesthetic looks with long lasting and durable material. The unmatchable dials, the Arabic numerals, the single and two-tone configurations make this classic timepiece a bridge between modern times and history.

Watches from Timex exhibit the great illustration of a brand that remains in the market since decades and are respected for their basic values. These are considered as one of the most stylish, versatile and affordable watches available in the market.